5th Venice Soft Power Conference (26 and 27 August 2024)
For the fifth year in a row, a group of influential international figures will meet to suggest strategic solutions, workable compromises, concrete goals.
Three items on the conference agenda:
- The possibility of exercising the "power of persuasion" amidst the needs of information, the inevitability of propaganda, the growing threats of hostile falsifications. Challenges that concern the domains of technologies, digital transitions, and the frontiers of generative AI; with extraordinary opportunities to access a wealth of knowledge and judgment; and with unbearable alterations of the truth that can be orchestrated and allowed to penetrate among hundreds of millions of people.
- Sharing the goals of Climate Change Mitigation and Adaptation requires populations to start sharing: top-down impositions, without awareness of the benefits for all - and especially for the most disadvantaged populations in different societies - certainly bring little results.
- The role of the Italian Soft Power cannot find a better opportunity to be appreciated than in the context of Venice, La Serenissima. New industrial and cultural projects that link historical legacies and technological innovations will be presented.
For further information: segreteria@softpowerclub.org
AGENDA
Monday, August 26
Fondazione Giorgio Cini, Biblioteca del Longhena
h 15:00 - 18:00
Conference hosted by Institute of European Democrats (IED)
The Power of Persuasion today, between communication, propaganda, hostile disinformation
Welcome Address:
Renata Codello, Secretary General Fondazione Giorgio Cini
Introductory remarks:
Francesco Rutelli, President Institute of European Democrats (IED), Brussels
Opening Videomessage:
Joseph S. Nye, JR, Kennedy School of Government, Harvard University; Permanent Guest Soft Power Club
Coordinator:
Ettore Sequi, Ambassador and Former Secretary General of Ministry of Foreign Affairs; Chairman Sorgenia.
Keynote speeches:
Antonio Tajani, Deputy Prime Minister of Italy, Minister of Foreign Affairs and International Cooperation (message)
Rebeca Grynspan, Secretary-General UN Trade and Development (UNCTAD)
Speakers:
Paolo Gentiloni, EU Commissioner for Economic Affairs (videomessage)
Irina Bokova, former Director General of UNESCO
Lorenzo Galanti, General Director Italian Trade Agency (ITA)
Amitabh Kant, G20 Sherpa for President Modi, CEO of National Institution for Transforming India (NITI)
Alberto Tripi, President Almaviva, Confindustria Special Advisor for Artificial Intelligence
Lord Charles Powell, Foreign Affairs Adviser to Prime Minister Margaret Thatcher
Ana Luiza Massot Thompson-Flores, Director UNESCO Liaison Office in Geneva
Conference in English - Live streaming on IED social media channels
Tuesday, August 27
Fondazione Giorgio Cini, Biblioteca del Longhena
h 11:00 - 12:30
Conference hosted by Institute of European Democrats (IED)
Overcoming the climate crisis is possible, only with popular consent
Opening videomessage:
Fatih Birol, Executive Director IEA (International Energy Agency)
Introduction:
Gabi Schmidt, Member of the Bavarian Parliament, Bavarian State Government's representative for volunteer work, Vice President Institute of European Democrats (IED), Brussels
Keynote Speech:
Gilberto Pichetto Fratin, Minister of the Environment and Energy Security
Coordinator:
Barbara Quacquarelli, Professor, University of Milano Bicocca - Director, MIT Sloan Management Review Italia
Speakers:
Fatou Jeng, Climate Advisor to the United Nations Secretary General (YAG), Executive Office of the UN Secretary General
Carlo Ratti, Director, MIT Senseable City Lab, Distinguished Professor of urban studies, Politecnico di Milano; Curator of the 19th Venice Biennale of Architecture
His Royal Highness Prince El Hassan bin Al Talal speech delivered by Jordanian Ambassador in Rome, Qais Abu Daieh
Closing videomessageCharles Rivkin, Chairman and CEO of the Motion Picture Association (MPA)
"Can Cinema and Audiovisual Storytelling Change the Global Audiences’ Approach to the Climate Crisis?"
Conference in English - Live streaming on IED social media channels
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Fondazione Giorgio Cini, Biblioteca del Longhena
h 15:00 - 17:00
Conference hosted by Institute of European Democrats (IED)
Italian Culture and Cultural Industries: Soft Power in World History and the Contemporary World
Welcome Remarks:
Luigi Brugnaro, Mayor of Venice
Introduction:
Francesco Rutelli, President Soft Power Club
Coordinators:
Luigi Gianniti, Head of the Research Department Italian Senate
Paola Pica, journalist
Keynote speeches:
Gennaro Sangiuliano, Minister of Culture
Adolfo Urso, Minister of Enterprises and Made in Italy (remotely connected)
Videomessage:
Alessio Butti, Undersecretary to the Presidency of the Council of Ministers
Speakers:
Federico Mollicone, President Committee on Culture, Italian Chamber of Deputies
Tiziana Lippiello, Rector Ca’ Foscari University of Venice, Scientific Chair and General Coordinator of the National Committee for the Celebrations of the 700th Anniversary of Marco Polo's Death
Alberta Figari, President TIM
Pietrangelo Buttafuoco, President La Biennale di Venezia
Alessandro Giuli, President Fondazione MAXXI
Giordano Bruno Guerri, President Fondazione il Vittoriale degli italiani
Andrea Giordano, Director Department of Civil, Environmental and Architectural Engineering, University of Padua
Gennaro Coppola, CEO Axed Group
Conference in italian - Translation provided
Live streaming on www.softpowerclub.org
La 5a Venice Soft Power Conference è realizzata con il sostegno dell'Institute of European Democrats (IED) di Bruxelles, di ICE e di Almaviva, e di International Strategic Network; in collaborazione con la Fondazione Giorgio Cini e con il supporto del Comune di Venezia.
Partner e coordinamento tecnico: Direct2Brain Agency.
Per ulteriori informazioni
Kerala Conference
Great success for the Soft Power Club Conference held in India (Kerala) on 16 and 17 February ...
The Soft Power Club is honoured to welcome three outstanding personalities who accepted to be part of the Club:
In its Third Venice Conference, the Soft Power Club intends to reassess the importance of its original profile: gathering a qualified Group of International personalities, from Civil society, business, Culture and Creative industries, public service in global Institutions.
New international conflicts, divergences, unrest, fully confirm our motivations: hard power and soft power always co-existed. A good reputational record in the global arena is necessary for every actor - also for the promotion of single Nations interests. Principles and purposes of the United Nations Charter are more important than ever in our interconnected world.
Some crucial issues we shared in these three years should be part of a new Soft Power’s season:
- A responsible, efficient Multilateralism is a priority. International Institutions must be preserved and strengthened, not weakened, in the face of current and future growing global challenges.
- Climate Change - an existential and very complex issue for all Humankind, with a series of integrated, necessary Transitions - cannot but be managed in terms of Interdependence and innovations, in order to achieve both very urgent and long-term, strategic results in our common interest.
- Transformative Digital technologies can be instrumental to open new equality opportunities and inclusive services for all. A correct information landscape can help avoid false narratives aiming to build defamation and hatred; to allow a new transparent, open, efficient business and creative environment; to restore public confidence in national and International Institutions.
- Open Trade should remain part of the common interests for a Sustainable Development, access to basic goods, healthy and thriving private sectors, creation of new jobs, a more balanced and fair global economy.
- Culture must not be brutalized as a partisan ground of conflicts: its universal values can contribute in bridging differences and developing mutual understanding between populations and individuals.
The most important goals we have - and must have - cannot be achieved without loyal cooperation. That’s why we’ll address global leaders and Institutions to share the ideas and concrete proposals arising from our Venice Soft Power dialogue..
Francesco Rutelli
II Soft Power Prize
30 Agosto 2022 - Auditorium delle Procuratie Vecchie
The members of the Soft Power Club, chaired by Francesco Rutelli, decided to assign ex-aequo the “II Soft Power Prize” to two great international personalities at the forefront of the fight against Climate Change.
We talk about 2 women: one protagonist of the African and international social mobilization and public opinion, the climate justice activist and UN Young Leader for the Sustainable Development Goals, Vanessa Nakate, 25 years old from Kampala, Uganda; and the American scientist Kim Cobb, 48, oceanographer, leader of the most advanced climate research on marine systems, new risks and solutions (Director of Institute at Brown for Environment and Society, Lead Author for the IPCC Sixth Report).
The Prize for the 2022 edition was delivered by Generali at the Auditorium of the Procuratie Vecchie in Piazza San Marco on Tuesday, August 30th.
New contributions
Contributions
Terza Soft Power Conference - 29 Agosto
Fondazione CINI
Fondazione CINI
Terza Soft Power Conference - 30 Agosto (mattina)
Fondazione CINI
Fondazione CINI
Terza Soft Power Conference - 30 Agosto (pomeriggio)
Auditorium Procuratie Vecchie
Auditorium Procuratie Vecchie
La III Venice Soft Power Conference è realizzata con il sostegno di Bulgari e Generali, in collaborazione con la Fondazione Giorgio Cini, con il supporto del Comune di Venezia e dell'Università Ca' Foscari Venezia. Partner e coordinamento tecnico: Direct2Brain Agency.
Photogallery
Third Soft Power Conference - Venezia 2022
Previous editions
Edition 2020 and 2021 of the conference
The Soft Power Club convenes prominent Officials, global CEOs, analysts and entrepreneurs committed to share a vision on the role of soft power to promote a pragmatic multilateralism and global dialogue.
The “father” of Soft Power, Prof. Joseph Nye jr (permanent guest at the Club's work) has for the first time identified the attractiveness of countries as one of the main tools for exercising geopolitical and economic power. Our Club was created to emphasize the importance of strengthening effective multilateralism
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The profound changes taking place in the global scenario signals a strong return of Hard Power tools. However, these roles do not call into question the role of Soft Power, together with the universal principles encoded in the United Nations Charter and in many other multilateral collaboration tools.
The Club organizes every year the “Soft Power Conference” in Venice (Italy) in the second half of the month of August. The city was chosen for its universal connotation, a UNESCO World Heritage Site, which has always been at the center of global traffic and international admiration, as well as a candidate for the World Capital of sustainability - also for the threats affecting its fragile ecosystems.
The Club recognizes every year a Soft Power Prize to a relevant personality committed in promoting the values and vision of soft power, having a tangible impact on societies and communities. In line with the strategic objectives of the Club, the Conference provides an opportunity to discuss and plan relevant actions to promote soft power as an effective tool to support an open, integrated vision of globalization.
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